About Giselle

Background/Experience

With a background spanning influence, social, community, and content creation, Giselle has partnered with dozens of household brands in several sectors including fashion, beauty, food & beverage, consumer packaged goods, e-commerce, and tech.

With a 360° lens on influencer marketing through talent management, PR, and in-house experience, Giselle has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina.

Current Roles

Today, she is a Senior Coordinator on the Global Influence team at Calvin Klein, cultivating creator partnerships, creating influencer strategies, and executing programming for fragrances, eyewear, watches, jewelry, and home. In addition, Giselle collaborates with regional teams worldwide to facilitate micro and mid-tier talent and content approvals for CK’s apparel launches.

In addition to her nine-to-five, Giselle is an Adjunct Instructor at her alma mater, Montclair State University, teaching Brand Storytelling: Strategic Communication. This course develops the ability to create compelling brand narratives and manage brand portfolios. Students are learning the fundamentals of brand storytelling through modern and traditional marketing including social, influence, public relations, and brand experience.

Personal Interests

As a Taurus Sun, Giselle enjoys spending her free time taking her dog on long walks, relaxing on the couch with him, prioritizing her physical well-being at a CycleBar class, and indulging in self-care by listening to R&B while doing her skincare routine.