About Giselle

Giselle is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands, increasing her knowledge across several sectors including retail, food & beverage, consumer packaged goods, e-commerce, and tech.

With a 360° lens on influencer marketing through talent management, PR, and in-house experience, Giselle has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina. Today, she is a Senior Coordinator on the Global Influence team at Calvin Klein, creating influencer strategies, cultivating partnerships, and executing programming for fragrances, eyewear, watches, jewelry, and home. In addition to licensee partnerships, Giselle collaborates with regional teams around the globe to facilitate talent and content approvals for CK’s apparel lines, specializing in micro and mid-tier talent.

In addition to her nine-to-five, Giselle is an Adjunct Instructor at her alma mater, Montclair State University, teaching Brand Storytelling: Strategic Communication. This course develops the ability to create compelling brand narratives and manage brand portfolios. Students are learning the fundamentals of brand storytelling through modern and traditional digital marketing including social, influence, public relations, and brand experience.

Giselle also enjoys participating in public speaking opportunities as a panelist or presenter at universities, events, conferences, podcasts, newsletters, and more during her free time.